About Us

About Us

Gretchen’s Kid’s Boutique was created with family at its heart. Founded by Michele and inspired by her daughter, Gretchen, the boutique began with a love for children’s fashion and the joy of finding outfits that are both fun and stylish. Gretchen’s playful sense of style often drew compliments and questions about where her clothes came from, sparking the idea to share that same joy with other families.

What started as an online shop in 2022 quickly grew, and in December 2023, Gretchen’s Kid’s Boutique proudly opened its first storefront in Winston-Salem, North Carolina.

Behind the scenes, Michele’s husband, John, has been a constant source of encouragement and support, helping bring the family’s dream to life.

Today, Gretchen’s Kid’s Boutique is all about helping families find clothing and accessories that are as unique and special as the children who wear them. Each item is thoughtfully curated with little ones in mind—whether for everyday play, memorable occasions, or simply adding joy to their wardrobe.

As a proud mom-owned small business, Gretchen’s Kid’s Boutique is more than just a store—it’s a place where families feel welcome, celebrated, and inspired.